61% of small business owners in Australia are aged 45 and over.

We didn't grow up with technology, it happened to us. It's up to each of us to overcome the overwhelm and embrace our inner geek.


"The End of Technophobia"


available for pre-order 

Amazon  ~ BookTopia ~ Dymocks ~ Angus & Robertson ~ QBD ~ Book Depository... and all good book stores!


The Digital Guide Nov 2020

Hi, I'm Tracy Sheen author of "The End of Technophobia"

It took me 30 years and a global pandemic to write the book so many small business owners need...

After 30 years working across digital platforms, people kept telling me I'd developed a unique ability to explain techno babble in plain English.

I've now worked with all kinds of business owners through workshops, webinars and one to one. I've guided them to understand:

  • How to organise their business using technology
  • How to increase their productivity
  • How to embrace data and insights to improve their marketing
  • How to know what technology to adopt, and what to avoid

During 2020 we all recognised the need to pivot to meet the challenges of COVID. To survive, we've had to embrace selling online and (possibly most importantly) make sure we knew how to connect, build and leverage our communities.

"The End of Technophobia" is the practical guide every small business owner needs to bridge the final divide between technophobe and inner geek.

Here's what you'll get from the book...

"The End of Technophobia" is part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings into your business. "The End of Technophobia" will help you overcome the overwhelm caused by technology, and improve your business  bottom line while being better able to service your client base.

The book is organised into 11 logical sections and includes 55 chapters of detailed advice and guidance (including a full glossary of all that technology jargon):

  • Section 1: Productivity
  • Section 2: Security
  • Section 3: Organising your life
  • Section 4: Money
  • Section 5: Working remotely
  • Section 6: Marketing
  • Section 7: Sales
  • Section 8: Customer experience
  • Section 9: Health and wellness
  • Section 10: Other handy things to know
  • Section 11: Where to from here


"If you invest the time to read this book, I guarantee you will get great results - some expected, many unexpected.

It's time for you to begin the journey and put an end to technophobia once and for all."

- Andrew Griffiths, Best Selling Author, Speaker and Entrepreneurial Futurist


Andrew Griffiths

"The End of Technophobia" lands March 1


Jump the queue and order your copy now!


Looking for a gift that makes a practical and tangible difference in the lives of your small business clients?


The End of Technophobia allows small business owners to look at their business as a whole and addresses common questions across a range of business areas. From marketing and sales to finance and productivity (including how to effectively work remotely: a skill many had to adopt in 2020) to customer experience and the emerging threats of cyber security.

The book is written as part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings.



Want to interview Tracy Sheen about "The End of Technophobia"?

Here are some topics Tracy can talk about:

  • Why technophobia is stopping small business owners succeeding
  • What Tracy has learned from 30 years in marketing
  • The 3 digital challenges facing small business in the next 5 years
  • From podcasting to Clubhouse; the next big thing for small business
  • 7 strategies we can all learn from regional Australia


Tracy - speaker photo