It took me 30 years and a global pandemic to write the book so many small business owners need...
After 30 years working across digital platforms, people kept telling me I'd developed a unique ability to explain techno babble in plain English.
I've now worked with all kinds of business owners through workshops, webinars and one to one. I've guided them to understand:
During 2020 we all recognised the need to pivot to meet the challenges of COVID. To survive, we've had to embrace selling online and (possibly most importantly) make sure we knew how to connect, build and leverage our communities.
"The End of Technophobia" is the practical guide every small business owner needs to bridge the final divide between technophobe and inner geek.
"The End of Technophobia" is part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings into your business. "The End of Technophobia" will help you overcome the overwhelm caused by technology, and improve your business bottom line while being better able to service your client base.
The book is organised into 11 logical sections and includes 55 chapters of detailed advice and guidance (including a full glossary of all that technology jargon):
- Andrew Griffiths, Best Selling Author, Speaker and Entrepreneurial Futurist
The End of Technophobia allows small business owners to look at their business as a whole and addresses common questions across a range of business areas. From marketing and sales to finance and productivity (including how to effectively work remotely: a skill many had to adopt in 2020) to customer experience and the emerging threats of cyber security.
The book is written as part reference, part knowledge base and all personality with plenty of opportunity to pause and immediately integrate learnings.